GOLD
Gold has fascinated people for thousands of years. Ancient civilizations—such as the Egyptians, Mesopotamians, and Chinese—mined and crafted gold into jewelry, coins, and sacred objects as early as 3000 BCE.
What makes gold special is a combination of its physical and chemical properties:
- Rarity: It is scarce in the Earth’s crust, which makes it valuable.
- Durability: Gold does not rust, tarnish, or corrode, so it can last for centuries.
- Malleability: It is soft and can be hammered into thin sheets or drawn into fine wires.
- Shine and color: Its natural, warm yellow luster stands out among metals.
- Conductivity: Gold conducts electricity and heat well, making it useful in electronics.
Because of these qualities, gold remains a symbol of wealth and security, and is still treasured in jewelry, art, technology, and as a financial standard.
WHY INVEST IN GOLD ?
People often invest in gold because it can help protect wealth and balance risk. Here are the main reasons:
- Store of value: Gold has held its worth for thousands of years. Unlike paper money, it cannot be printed or devalued by inflation.
- Hedge against inflation and currency swings: When prices rise or currencies weaken, gold often keeps or increases its value.
- Safe-haven asset: During financial crises, wars, or market crashes, investors turn to gold as a stable place to keep wealth.
- Diversification: Adding gold to a portfolio of stocks and bonds can reduce overall risk because it often moves differently from other investments.
- Global demand: Jewelry, technology, and central banks all continue to buy gold, helping support its long-term value.
While gold can be a useful long-term safeguard, its price can still rise and fall in the short term, so many people treat it as part of a balanced investment strategy rather than their only investment.
